Lead Brand Designer
Belong@ is an umbrella of internal organizations at AppDynamics, each targeting specific minority groups to foster inclusion and representation within the company:
Women@ specifically supports women in tech and within the company. The organization often hosts events such as a speaker series that features women leaders in tech, as well as Ladies Who Power Lunch, a networking and conversational event.
Pride@ supports the LGBTQ community and plays a strong role during Pride Week at AppD, as well as throughout the year.
Unity@ is the diversity division of Belong@, supporting racial minorities, veterans, and employees with disabilities.
AppD Cares is the philanthropy arm within the organization that offers volunteering opportunities to employees, as well as company matches for contributions made to non-profit organizations, amongst other larger company-wide initiatives.
As Lead Designer, I worked directly with stakeholders and Creative Director to create a family of logos that highlight the individual properties of each organization, while still sitting together in a visual system inline with AppDynamics overall geometric brand identity.